Andy Oliver, B2B agency growth consultant

I help agency founders build businesses that grow, scale and last.

30 years in the industry. Enough scar tissue to know what works - and what doesn't.

Get in touch

Running an agency is harder than it looks from the outside.

You built something from nothing. But somewhere along the way the business started running you. Clients want you on everything. Revenue is lumpy. New business is feast or famine. And there aren't many people you can talk to about it honestly.

These are just some of the challenges I hear most often:

  • Founder dependency - the agency runs through you, and you can't see a way to change that without something breaking

  • Unpredictable revenue - project work, client concentration, feast and famine. The model works until it doesn't

  • Inconsistent new business - brilliant at marketing your clients, not always so brilliant at marketing yourselves

  • Exit and succession - when the time comes to think about what's next, most founders aren't as prepared as they'd like to be

If any of these sound familiar, you're in the right place.

I lead a B2B agency

Whether you're looking to grow faster, break into new markets, strengthen your client relationships or build a business that's commercially match-fit for whatever comes next - I've done it, advised on it, and I can help you do it too.

I work with B2B agencies

Finding the right agency partner is harder than it should be. Briefing them well, managing the relationship and getting the best from them is harder still. I help comms directors, marketing leaders and procurement teams do all three - better and faster.

Why Me

I've spent 30 years building, growing and scaling B2B agencies across the UK, US and Asia - and since 2020, advising the founders and MDs who are doing the same. I've opened markets from scratch, turned around underperforming businesses, led acquisitions and integrations across three continents, and led communications for a €15 billion global technology company. I know what good looks like from both sides of the table.

I work with a small number of clients at any one time, which means you get my full attention.

Four ways I work with agency leaders:

Positioning and growth strategy for B2B agencies at every stage - start-up, scale-up or established and ready to accelerate.

A structured client interview programme that uncovers what your clients really think - and the growth opportunities hiding in your existing relationships.

Partnership development, market expansion and acquisition strategy for agencies ready to grow beyond their home market.

The commercial foundations every agency needs - from pricing and profitability to exit planning and succession.

  • Rupert Carter

    Andy supported us as we distilled our organisational and brand strategy then worked with us on a new 3 year growth plan and vision for the agency. He has a brilliant ability to bring in his experience and listen to our specific needs and philosophy – blending the two. Through the journey the team and I appreciated his counsel, worked collaboratively, and enjoyed our sessions together. Would recommend without pause.

    Rupert Carter
    Founder and MD, Sonder

  • Alex Vass

    Andy is a trusted advisor to IMS and has provided both strategic and hands-on support since the business was a year old. He has supported our growth efforts and been instrumental in us winning some major clients and partners, helping us to achieve our first £1M in annual revenue.

    Alex Vass
    Founder, Independent Marketing Sciences

  • Nick Milne

    Andy has been a brilliant addition to the Go Ignite team. As a business founder, I was looking for someone who could help provide a strong focus and direction on key investment of time, effort and resource to help achieve our targets. That person also needed to have credibility in the marketing effectiveness industry. Andy has all of this in abundance. I'd thoroughly recommend Andy and look forward to his continued positive impact on Go Ignite.

    Nick Milne
    Founder and CEO of Go Ignite Consulting

  • Simon Quarendon

    We asked Andy to help build an international partner agency network for Selbey Anderson from scratch. That he did within months, attracting some high-quality agencies into the network speaks volumes about his professionalism – and tenacity. Andy approached this brief with both imagination and vigour, two qualities that must be present if a consultant is to add real value.

    Simon Quarendon FCIM, FRSA
    Co-founder and Chief Commercial Officer at Selbey Anderson

  • Matt Bell-Watson

    Andy had a huge impact on our business. He worked closely with us to develop and define our proposition. This helped us explain to potential clients how our insight-led approach to digital marketing could benefit them. He not only helped us come up with a more strategic plan for growing our business, but he also helped us put it into action in a way that caught the attention of several large companies for the first time.

    Matt Bell-Watson
    Founder of Priestley

  • Madison Wade

    Andy Oliver has been a valuable asset to the team at Dreamline Digital. As a member of the Advisory Board, Andy has brought a wealth of knowledge and expertise to the table. His skills and experience have been instrumental in helping the company acquire the necessary knowledge and resources to scale effectively.

    Madison Wade
    CEO of Dreamline Digital

  • John Blauth

    We asked Andy to support Immediate Network Ltd to put into place strategy, structure and organisation for our marketing approach for some of our branded products. Andy brought energy and a fresh perspective as to how we should position ourselves. His experience in building up consultancy businesses was invaluable to us and we look forward to using his growth advisory expertise again in the future.

    John Blauth
    Co-founder and Owner of Immediate Network

Consultancy Experience

Ready to talk?

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