Services

Strategic Growth Advisory Services

My consulting services accelerate sustainable growth in the UK and globally. I focus on the unique business problems that Founders and CEOs face, creating solutions which overcome these challenges and help achieve corporate vision and goals.

This might be setting strategy for marketing or business development, or putting process or structure in place; positioning or value proposition; dealing with growing pains, or lack of growth; customer success; building out partnerships globally; exit planning including M&A advisory services.

Please scroll down for more information on my key areas of expertise.

“Andy went above and beyond what we expected by helping us grow our network of agency partners and acting as a mentor, giving us advice on how to grow our fledgling business. He quickly became a valuable member of our team, and I would recommend him to any agency looking for strategic help with driving growth.”

— Matt Bell-Watson, Founder of Priestley

Summary of services

  • This advisory work brings clarity as to why an agency exists and for what purpose. Eg:

    • agency positioning, specialism / expertise

    • value proposition - the value the agency brings to clients - and staff

    • what makes the agency stand out (differentiation vs distinctiveness)

    • target market/s and ideal customer profile/s

  • Support for agency MDs can be strategic to tactical, including, but not limited to:

    • Growth / BD planning

    • Marketing and sales strategy, value selling

    • Customer engagement, retention and ‘organic’ growth

    • CRM tools and customer data

    • Intermediary services

  • Gaining customer insight is the foundation to informing business strategy and organic growth.

    As a neutral third party, I conduct interviews with clients to get feedback that helps agencies better understand the working relationships with their clients, the challenges and opportunities that present themselves.

    Acting as an independent consultant, clients open up and provide more candid feedback than they would do to the day to day team or agency SLT. I extract the key themes from across all client interviews and present the findings back in a logical and constructive manner, designed to support the agency with it strategic planning and growth objectives.

    • Acquiring customer insight to help inform future growth strategy

    • Understand clients’ knowledge of agency services and proposition

    • Discover why clients choose to work with the agency

    • Seek feedback for improvement and growth

    • Understand clients’ challenges and what they need from agencies

  • I help independent agencies find the right creative, technical and geographic partners to drive growth in the UK and globally.

    Having spent 16 years working in the US and APAC, I have a strong international network of personally vetted agencies.

  • Growing pains and unexpected problems are an inevitable part of an agency lifecycle.

    As an external, non-judgemental advisor, I support MDs to find solutions to any and all challenges.

  • I support MDs and CEOs to address common commercial issues such as:

    • Late or non-payment of invoices

    • Weak agency-client agreements, eg contracts, SOWs

    • Pricing, pricing elasticity

    • Low margin or loss-making clients, over-servicing / scope creep

    • Contract negotiations / re-negotiations

  • Every agency founder has a vision for their business but often the end goal is not defined.

    Whether or not an agency may want to sell their business, I work with owners to get their agencies ‘match fit’ for potential M&A, from the very beginning. This encompasses all the services outline in this document.

    I have relationships with all the marketing services groups. I understand what buyers are looking for and what an agency needs to do to stand out.

All services overview

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